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A selection of projects that reflect different challenges, industries and ways of working.
Some are client collaborations.
Others are founder-led initiatives.
Together, they show how strategy comes to life.
01.
DIGITAL
MARKETING
From paid media strategy and tracking implementation to full-funnel optimisation, these projects focus on one thing: turning clarity into measurable growth.
Case Study
Teleperformance
Google Ads Specialist (French Market)
As part of the French Google Ads team at Teleperformance, I have managed and optimized campaigns for over 400 clients per quarter.
I worked with the entire Google Ads ecosystem (Search, Display, YouTube, Shopping, PMax),
helping businesses improve performance, optimize
investment, and make data-driven decisions.
Industries:
Multi-industry Portfolio
Lead Generation · Ecommerce · Services · Retail · SaaS
Regions
French-speaking Europe + Canada
Case Study
Phonecases3D
Marketing & Growth for an international ecommerce brand.
Led the growth strategy and marketing department from the rebrand to international expansion, scaling paid media, improving conversion performance and building a strong brand presence online.
What I did
Strategy & execution
Rebrand and visual direction
Influencer collaborations
Full funnel strategy
Email marketing & automation
Google Ads management
Product launches strategy
Meta Ads campaigns
Website CRO improvements
Audience research & segmentation
Analytics & tracking setup
Creative direction & testing
International expansion plan
At Phonecases3D, I built the marketing area from the ground up,
leading the brand's global strategy in an e-commerce environment.
I was responsible for the complete rebranding and the launch of the e-commerce platform, defining identity, communication, and user experience.
I also managed the direction of photo shoots to ensure a
consistent and appealing brand image and content.
I led the B2C strategy and communication with B2B clients, in addition to developing influencer marketing actions and collaborations with brands such as Harry Potter (Warner), Real Madrid, and Real Betis.
I coordinated product and design teams, ensuring brand consistency and a focus on results.
Single Moms BCN
Community-Led Growth & Brand Building
What started as a WhatsApp group became one of Barcelona's fastest-growing communities for single mothers, combining content, events, partnerships and thoughtful marketing.
Case Study
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The challenge
Create a trusted community from scratch while building a recognizable brand that could grow both online and offline.
MY
ROLE
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300+ community members
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Multiple sold-out events
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Winner Impulse Awards 2026 - Newcomer of the Year
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EN • ES • FR
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multilingual community
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Partnership Development
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Email Marketing
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Content Planning
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Project Management
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Founder Positioning
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Brand Strategy
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Community Building
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Content Strategy
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Meta Ads
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Event Marketing
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Website
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Website
Whatsapp Community
Events
02.
EVENTS
& COMMUNITY
Every event is part of a bigger story.
These projects combine branding, community and experience design to create moments that strengthen relationships long after the day itself.
03.
PROJECT
MANAGEMENT
Whether launching a website, coordinating multiple stakeholders or managing complex marketing initiatives, these projects focus on turning moving pieces into clear, successful outcomes.
Case Study
Transperfect
Managing large-scale multilingual e-learning projects for global leaders
At TransPerfect, I managed end-to-end multilingual learning projects for some of the world's most recognized brands.
My role combined project management, resource coordination and quality assurance to deliver culturally accurate learning experiences at scale.
THE PROJECTS
I managed the creation and localization of e-learning programs, compliance trainings, product trainings and onboarding modules.
Deliverables included:
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Training videos (live action & animated)
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Voice-overs & audio production
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E-learning course content
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Assessments, quizzes & certifications
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User manuals, guides & job aids
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Interactive modules & simulations
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Multimedia & graphic adaptations
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Localization to 10 - 30+ languages per project
MY ROLE & RESPONSIBILITIES
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Project planning & scoping
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Timeline creation & milestone management
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Resource allocation across multiple teams
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Linguist management & vendor coordination
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Script adaptation & cultural localization
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Voice talent casting & direction
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Audio engineering coordination
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DTP & multimedia production oversight
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E-learning development coordination
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Functional testing & bug tracking
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QA & linguistic quality assurance
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Final review & approval before release
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Budget tracking & cost control
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Risk management & issue resolution
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Client communication (day-to-day & escalations)
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Stakeholder reporting & status updates
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Workflow optimization & continuous improvement
SERVING INDUSTRY LEADERS
Phonecases3D
Turning custom ideas into market-ready products
I led the end-to-end process of transforming client ideas into fully customized phone accessories and successfully launched them on the market.
My role spanned from client communication and product development to leading the marketing department and coordinating every team involved - ensuring every detail was aligned, on time and on brand.
My responsabilities
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Managed communication between clients and production
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Coordinated custom product development from concopt to final
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Planned and executed product launches
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Built and led the marketing department
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Coordinated designers, photographers and videographers
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Managed weboite & e-commerce (product uploads. updates, US
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Created packaging and ensured brand consistency
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Organized product photoshoots and mariceting assets
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Developed marketing strategies and content plans
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Ensured quality control at every production stage
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Coordinated with developers for technical implementations
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Managed budgets, timelines and resources
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Solved probiers, adapted to changes and kept projocts on track Cross-functional project management from start to finish
What made these projects unique
Every project was different
New clients,
new challenges,
new opportunities,
Many moving parts at the same time
Multiple teams, tight deadlines, changing requirements.
High attention to detail
Quality had to be perfect.
Client-facing role
Constant communication updates and transparency.
Problem solver
Every day required quick thinking and adaptability
Passion for brining idead to life
04.
Websites
Every website starts long before the first page is designed.
These projects combine positioning. user experience, branding and digital strategy to create websites that work as part of a bigger business system.
Sofía C. Zaráuz
Building a Brand from the Ground Up
Sofia was starting her interior design studio and needed much more than a website.
The project involved defining the visual identity, positioning, messaging and digital foundations before launching online.
SCOPE
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Brand positioning
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Logo
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Colour palette
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Typography
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Website architecture
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UX
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SEO foundations
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GA4
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GTM
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Google Ads
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Conversion Tracking
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Copywriting
DELIVERABLES
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Brand identity
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Website (desktop & Mobile)
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Analytics & Tracking
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Google Ads Setup
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SEO Foundations
Start with clarity
If you want to understand where you stand and what to do next, start with a Digital Marketing Health Check.